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Refinery29 and EOS Take ‘Nose Dive’ Into Fragrance on New Podcast

Debuting on Aug. 17, the series marks one of the first collaborations between a media company and a beauty brand to launch a fragrance-focused podcast.

Asia Grant interviews Y2K songstress JoJo Levesque in the inaugural season.

Refinery29 is taking a “nose dive” with EOS to explore the world of fragrance through a pop culture lens on its new namesake podcast.

The series, which debuts on Aug. 17, with a five-episode season arc, marks one of the first collaborations between a media company and a beauty brand to launch a fragrance-focused podcast.

“Fragrance is one of the most intimate forms of storytelling, and a single scent can transport us to a memory, reflect who we are in a particular moment, or become part of how we want to be remembered,” said Brooke DeVard, chief content officer at Refinery29 and host of the Naked Beauty podcast. “At Refinery29, we’re always interested in the conversations happening beneath the surface of beauty, and Nose Dive creates space for those stories to unfold. We’re proud to launch this new editorial franchise with EOS, inviting listeners to experience fragrance through the people and moments that give it meaning.”

Culture-First Storytelling

As fragrance continues to emerge as one of beauty’s fastest growing and culturally relevant categories, Nose Dive expands the conversation beyond notes and bottles to explore the stories, personas and history behind the scents consumers wear. Through intimate conversations with celebrities and creators, such as Y2K songstress JoJo Levesque, tastemaker Gabriella Karefa-Johnson and fragrance expert Arabelle Sicardi, the podcast examines how fragrance shapes identity, memory, confidence, creativity and personal style.

Hosting the inaugural season is Asia Grant, a long-time EOS creator partner and co-founder of the luxury fragrance and wellness brand Redoux. Grant has emerged as one of beauty’s most respected voices in fragrance, earning recognition through the inaugural Glossier Grant and retail partnerships with Nordstrom and Goop. She also hosts the acclaimed podcast It’s Called Taste, where she interviews today’s leading tastemakers about creativity, entrepreneurship and culture.

“For our community, scent is an integral part of their lives – it’s a daily ritual and a form of self-expression,” said Soyoung Kang, president of EOS Products. “Co-producing Nose Dive with Refinery29 and collaborating with EOS bestie Asia Grant is yet another way we’re investing in culture-first storytelling — inviting our community deeper into the world of fragrance in a way that’s fun, accessible and personal.”

The first episode of Nose Dove will be available on Refinery29’s YouTube channel.

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